Yaar, Who Saw This Coming? Obsession is a Box Office Monster!
While the industry was busy counting chickens for a dozen new releases, one film quietly started building its own empire. And no, I'm not talking about some big-budget masala flick. We're talking about Obsession, the film that's turned into a proper box office monster, leaving everyone scratching their heads and cheering!
This film, my friends, is not just doing well; it's doing unbelievably well. It just entered its third week on June 12, and get this, it collected a whopping Rs. 3.50 crores. You know what's wild? That's actually higher than what it pulled in on its second Friday, which was Rs. 3.30 crores. Imagine, a film collecting more in its third week than its second? That's almost unheard of these days, and it means Obsession might just collect more in Week 3 than in Week 2 too. This isn't just good news; this is a proper dhamaal!
Not only is Obsession holding its own, but it's also absolutely crushing the competition. New releases like Haunted – Echoes Of The Past (which, to be fair, did surprise with Rs. 2.72 crores), Main Vaapas Aaunga, Bharat Bhhagya Viddhaata, Governor, Disclosure Day, and Backrooms are all trailing behind its 15th-day collection. Obsession is truly living up to its name – people are obsessed!
Regal Cinema Drops New Releases for Obsession!
The biggest testament to Obsession's unexpected success? Theatres are literally reorganising their schedules to accommodate it. Mumbai's iconic single screen, Regal cinema, guys! They've literally dropped other new releases like Main Vaapas Aaunga and Bharat Bhhagya Viddhaata from their prime slots. From June 12, Regal started playing Obsession at 1:30 pm and 9:45 pm, and from Saturday, it went full throttle, dedicating all four shows to Obsession. That’s a huge vote of confidence, especially for a film that wasn't expected to be this big.
And it's not just Regal. Other mass-appealing theatres like Mukta A2 Sun City, New Excelsior, and Gold Santacruz have also jumped on the Obsession bandwagon from June 12. A trade expert hit the nail on the head: “These are not cinemas where niche Hollywood films are released… But then, Obsession is no longer niche. The word has spread and people want to check it out, including a section of the masses.”
Affordable Tickets Fuel the ₹100 Crore Dream
And here's the kicker – these theatres are offering tickets at prices that won't make your wallet cry. Regal is selling Obsession tickets for just Rs. 150, Rs. 200, and Rs. 250. In Sun City, you can catch a morning show for a mere Rs. 130! Even night shows are Rs. 220-250. Gold Santacruz is at Rs. 150, and New Excelsior at Rs. 200. This is brilliant, yaar. It means more people, who might have hesitated due to multiplex prices, can now check out what all the fuss is about.
This film is not just making money; it's making a statement. It collected Rs. 18.55 crores in Week 1 and a massive Rs. 31.28 crores in Week 2, crossing the Rs. 50 crore mark on Friday, bringing its 15-day total to Rs. 53.33 crores. If this momentum continues, that Rs. 100 crore mark isn't just a dream, it's a very real possibility. Obsession is proving that sometimes, the quietest entries make the loudest noise. Full paisa vasool, I say!
